Building a CRM Business Case: Key Principles Explained
Featuring Nadia Malik, Clinical Pharmacist with special interest in Diabetes and Education, at Queen’s Park Medical Centre and Surab Sayfi, Lead Specialist Pharmacist in Diabetes and Endocrinology at London North West University Health Care NHS Trust.
An overview of practical approaches to developing CRM business cases, with insights to support local service improvement.
Related resources
CRM Business Case Guidance
Explore more resources on supporting local systems
Support local systems in delivering patient-centric effective care
Stay connected
Sign up to be the first to hear about updates, learn about new initiatives, and access medical educational tools designed to support your continued professional development in CRM disease.
Abbreviations
CRM: cardio-renal-metabolic.
SC-GB-03704 | April 2026
Phone UK: 01344 742579 & Ireland: 01 295 9620
Email: Medinfo.bra@boehringer-ingelheim.com
Business hours: 9am-5pm Mon-Thurs, 9am-4pm Fri
For urgent enquiries, call +44 (0) 1344 424600
Phone UK: 0800 328 1627 & Ireland: 01 291 3960
SC-GB-03204 | October 2025